About 

Allen Borts the Founder & Technical Marketing Director of ADSC is also the Founder of the SwiftSel Methodologies.

These Methodologies have powered & given rise in the last over 30 years to an estimated in excess of 80,000 serious High Technology Industry sales opportunities & several billions of dollars worth of sales. Over the course of the last 20 years in ADSC & before with licensees

Allen has trained over 2,000 people in the SwiftSel Methodologies both internal to ADSC & also for clients.

Applied Direct Services Corporation (also known as ADSC) is a marketing/communications group based in Toronto, Canada that was founded in 2004 and specializes in serving the High Technology Industry.

ADSC has operations throughout Canada, America & elsewhere in the world.

ADSC SwiftSel Training Services:

Currently, we are in version 6.1 of our ADSC SwiftSel Training Services which predate ADSC and have been around for over 30 years.  

We have SwiftSel Methodologies’  course modules covering Prospecting, Field Sales, Customer Service and Project Management among others.

These course modules can be very enabling training modules if the students apply themselves properly. They are offered for information purposes only & it's the responsibility of students to apply themselves and make value from the information given,

The key is to be able to Recognize/Analyze/Deploy (ADSC RAD Technique) in terms of how to adapt to a customer or potential customer.

We teach a series of techniques that can help your people to better recognize how a prospect or client is reacting to them. This is especially useful for team selling situations. And especially in the remote way of selling going on today this can help your people to better make sense of your markets.

In this way, they can better maximize their working relationships. And thereby you can compress your sell cycle and get down cycle fast as they apply themselves.

 ADSC Market Assessment And Testing Services:

Many High Technology Industry groups from time to time in a shifting and changing marketplace wonder what to sell first & in what order afterwards. What to lead with & why. There are always a lot of choices. However, the market is the best teacher.

We can help you to better make your way through your markets in terms of value propositions, personas building & other key things to prepare for your prospects.

We can also utilize our ADSC Feed Forward Forecasting techniques which are like a forward seeking quality circle. It takes real skill to go to the market, and get qualitative & quantitative answers concurrently that can be very worthwhile. We can do this for High Technology Industry groups as yet another of our core service offerings. However this can be an important one, as it is better to measure twice and cut once as the old saying goes.

It can be much less costly, with much less risk to simply have us do market testing where we call out, connect with decision-makers and obtain detailed understanding of how they react to different possible ways that you might choose to go. And the wonderful thing about this set of core offerings is that you can do this before you go through the time, cost and commitment of certifying and embarking on a specific technology path.

Therefore, this can be a game changing capability, to both know what people react positively to, and what they don’t.