Allen Borts the Founder & Technical
Marketing Director of ADSC is also the Founder of the SwiftSel
These Methodologies have powered & given rise in the last over 30
years to an estimated in excess of 80,000 serious High Technology Industry
sales opportunities & several billions of dollars worth of sales. Over the
course of the last 20 years in ADSC & before with licensees
Allen has trained over 2,000 people in
the SwiftSel Methodologies both internal to ADSC &
also for clients.
Applied Direct Services Corporation (also known as ADSC) is
a marketing/communications group based in Toronto, Canada that was founded in
2004 and specializes in serving the High Technology Industry.
ADSC has operations throughout
Canada, America & elsewhere in the world.
ADSC SwiftSel Training Services:
Currently, we are in version 6.1 of our ADSC SwiftSel
Training Services which predate ADSC and
have been around for over 30 years.
We have SwiftSel Methodologies’ course modules
covering Prospecting, Field Sales, Customer Service and Project Management
These course modules can be very enabling training modules if the
students apply themselves properly. They are offered for information purposes
only & it's the responsibility of students to apply themselves and make
value from the information given,
The key is to be able to Recognize/Analyze/Deploy (ADSC
RAD Technique) in terms of how to adapt to a customer or potential
We teach a series of techniques that can help your people to better
recognize how a prospect or client is reacting to them. This is especially
useful for team selling situations. And especially in the remote way of selling
going on today this can help your people to better make sense of your markets.
In this way, they can better maximize their working relationships. And
thereby you can compress your sell cycle and get down cycle fast as they apply
ADSC Market Assessment And Testing Services:
Many High Technology Industry groups from time to time in a shifting and
changing marketplace wonder what to sell first & in what order afterwards.
What to lead with & why. There are always a lot of choices. However, the
market is the best teacher.
We can help you to better make your way through your markets in terms of
value propositions, personas building & other key things to prepare for
We can also utilize our ADSC Feed Forward Forecasting techniques
which are like a forward seeking quality circle. It takes real skill to go to
the market, and get qualitative & quantitative answers concurrently that
can be very worthwhile. We can do this for High Technology Industry groups as
yet another of our core service offerings. However this can be an important
one, as it is better to measure twice and cut once as the old saying goes.
It can be much less costly, with much less risk to simply have us do
market testing where we call out, connect with decision-makers and obtain
detailed understanding of how they react to different possible ways that you
might choose to go. And the wonderful thing about this set of core offerings is
that you can do this before you go through the time, cost and commitment of
certifying and embarking on a specific technology path.
Therefore, this can be a game changing capability, to both know what
people react positively to, and what they don’t.